Luxury Metal Business Cards
CNCRTE approached me to design a business card that would embody their brand's commitment to high-end, personalized growth marketing services. They wanted something beyond traditional paper, seeking a tactile experience that reflects the precision and innovation of their work.
Premium metal with embedded NFC chip technology
Minimalist design language inspired by digital innovation
A sophisticated tactile brand experience
The design process began with extensive research into brutalist architecture and contemporary design aesthetics. I drew inspiration from the raw beauty of concrete structures and their honesty, permanence, and tactile quality that defines great architecture.
The final design strips away the unnecessary, leaving only what matters: clean typography, essential contact information, and a layout mirroring the strategic precision CNCRTE brings to every campaign.
Brutalist structures and minimalist modernism informed the geometric precision of the card layout.
The metal substrate was chosen to create weight and presence, resulting in a card that demands to be held and remembered.
An embedded NFC chip allows recipients to access CNCRTE's portfolio with a single tap, seamlessly merging physical and digital experiences.
"In growth marketing, it's the details that define quality. The same is true in design."
The final presentation included comprehensive brand exploration, architectural inspiration boards, material specifications, and technical production guidelines. Each element was carefully crafted to ensure the business cards would reflect CNCRTE's dedication to excellence in growth marketing.
The cards became more than contact information. They're a statement of craftsmanship, a conversation starter, and a tangible representation of the precision and strategic care CNCRTE brings to their growth marketing work.