EB Games

EB GAMES NZ

EB GAMES X MAKE-A-WISH

Every year, EB Games New Zealand partners with Make-A-Wish New Zealand to celebrate Wish Week, a nationwide fundraising event that helps grant life-changing wishes for children with critical illnesses. The campaign brings together the EB Games community to raise awareness and inspire generosity across stores and social platforms, with the 10-year partnership marking an especially meaningful milestone.

EB Games partners with Make-A-Wish for Wish Week, a nationwide fundraising event granting life-changing wishes for children with critical illnesses. This campaign marked their meaningful 10-year partnership milestone.

Totem Header
Colouring Page Facebook Post

As a graphic designer for EB Games, I worked on refining and expanding the campaign's visual identity. Using assets from the pre-established brand, I developed cohesive marketing materials across social media, the website, and in-store displays to highlight the 10-year mark. I created an interactive colouring-in page for children to use in stores, which later became part of a Facebook competition celebrating creativity and community engagement. I was also tasked with designing a special commemorative pin to symbolise the long-standing partnership between EB Games and Make-A-Wish, bringing together playfulness, purpose, and design in one piece.

I developed cohesive marketing materials across social media, website, and in-store displays to highlight the 10-year partnership. I also created an interactive colouring page for children and designed a special commemorative pin to symbolise the partnership.

Make-A-Wish Event Make-A-Wish Collaboration

EB GAMES 25 YEARS

EB Games Banner 1
EB Games Banner 2
EB Games Main 1
EB Games Main 2

To celebrate 25 years of EB Games New Zealand, I was tasked with adapting the Australian anniversary logo to create a unique version that reflected the New Zealand brand identity. Using the original logo as a foundation, I refined the design by updating the established date and incorporating a silver fern to represent New Zealand's national symbol. The goal was to maintain visual consistency with the Australian design while introducing a local touch that resonated with EB Games' New Zealand community.

Alongside the logo, I was given a brief to design a range of anniversary merchandise. I developed concept mock-ups, including a pair of custom socks that integrated the new anniversary branding and EB Games assets provided to me. The process combined brand alignment with creative experimentation, resulting in a cohesive visual identity that honoured both the company's legacy and its connection to New Zealand culture.

To celebrate 25 years of EB Games NZ, I adapted the Australian anniversary logo by incorporating a silver fern to reflect New Zealand's identity. I also designed anniversary merchandise including custom socks that integrated the new branding.

EB Games Socks Mockup

PROMOTIONAL MARKETING

HELLO KITTY

For the Hello Kitty promotion at EB Games, I designed the campaign from the ground up using assets provided by the brand. I created a cohesive visual system that extended across digital and physical spaces, developing templates for social media and web to ensure consistency in tone and style. Once the digital assets were finalised, I worked on the in-store marketing, adapting the campaign for displays, signage, and promotional materials. I also assisted in packaging and preparing the in-store kits for distribution, helping to bring the campaign to life across EB Games locations nationwide.

For the Hello Kitty promotion, I designed the campaign from the ground up using brand assets. I created a cohesive visual system across digital and physical spaces, including social media templates, in-store displays, and packaging for nationwide distribution.

Hello Kitty Header
Hello Kitty Banner
Hello Kitty Web

OTHER PROMOTIONS

Collectibles Plush Kidz Content